ABOUT ME

As Chief Marketing Officer and Senior Director of Marketing and Communications at Penn State’s Smeal College of Business, I lead the development and execution of brand, performance marketing, and communication strategies that elevate the College’s reputation and support enrollment, engagement, and fundraising.

Prior to joining Smeal, I served as Senior Director of Branding & Audience Development at Washington, D.C.’s NPR affiliate, WAMU 88.5, where I led branding, marketing, and public relations for the region’s most popular radio station. My work delivered significant fundraising growth, a 65% increase in donor acquisition, and the expansion of digital engagement through innovative multi-channel campaigns.

Earlier, I oversaw messaging strategy, social media, and annual marketing plans for alumni and donor communications at Duke University. Prior to this, I worked at advertising agencies including Blue State in Washington, D.C., and McCann Erickson in New York. My work focused on uncovering audience insights to shape digital programs and marketing direction for clients including World Wildlife Fund, the Smithsonian, Nikon, General Mills, and MasterCard.

I have a Bachelor of Fine Arts from New York University’s Tisch School of the Arts in Film & Television Production and Psychology and an MBA from The Pennsylvania State University’s Smeal College of Business. While completing my MBA, my wife and I founded and led a social outreach campaign, Blue Out Penn State, in response to the university’s child abuse scandal. The annual event has encouraged over 300,000 people to participate in a grassroots awareness movement and raised over $150,000 for related charities.