Duke Science and Technology – CASE Circle of Excellence Awards – Advertising (Broadcast) – Silver
As the Executive Director of Marketing and Communications in Duke University’s Alumni Engagement and Development office, I work with university leadership to support their highest priorities, direct the editorial and messaging strategy for all alumni communications, oversee the creation and execution of annual marketing plans, conduct audience and brand research, and direct media relations and social media activity.
Prior to Duke, I uncovered the audience insights that shape digital programs and developed the strategic plans to meet their goals as Strategy Director at Blue State Digital in Washington, DC. During my tenure at Blue State Digital, I worked with a variety of clients including World Wildlife Fund, Booz Allen Hamilton, the Smithsonian, and The Ohio State University. Prior to Blue State Digital, I was an Integrated Producer for McCann Erickson, creating award-winning campaigns for heavy-hitting brands including Verizon Wireless, Nikon, General Mills, and MasterCard.
I have a Bachelor of Fine Arts from New York University’s Tisch School of the Arts in Film & Television Production and Psychology and an MBA from The Pennsylvania State University’s Smeal College of Business. While completing my MBA, my wife and I founded and led a social outreach campaign, Blue Out Penn State, in response to the university’s child abuse scandal. The annual event has encouraged over 300,000 people to participate in a grassroots awareness movement and raised over $150,000 for related charities so far.
Stuart Shapiro is a unique resource, combining analytic talent with great creative energy – and an important ingredient for any marketer – courage.
Stuart’s gifts include a very strong ability to marry business objectives with best-of-class creative, outstanding strategic and social media skill sets, and a keen eye for the bottom line.
Stuart is a true creative and strategic individual with instincts that are spot on and the unteachable ability to be calm and diplomatic in the face of challenges. Some people are natural producers, Stuart is one.
I am sure that all of the members of our team were happy to discover that Stuart is a bit of a “boy wonder”. There is no doubt that he was instrumental in the success of our performance.
His energy and creativity come forth through his unique ideas. I particularly appreciate his honesty and sincerity towards his work. Given a chance, I would love to work with him again.