Stuart Shapiro Headshot

As Senior Director of Branding and Audience Development at Washington, D.C.’s NPR affiliate, WAMU 88.5, I lead the station’s marketing and membership efforts. This includes directing all branding, marketing, and communications; developing on-air and digital fundraising campaigns; overseeing media relations and social media activities; and raising the profile, prominence, and value of WAMU regionally and nationally.

Before coming to WAMU, I oversaw messaging strategy, social media, and annual marketing plans for alumni and donor communications at Duke University. Prior to this, I worked at advertising agencies including Blue State in Washington, D.C., and McCann Erickson in New York. My work focused on uncovering audience insights to shape digital programs and marketing direction for clients including World Wildlife Fund, the Smithsonian, Nikon, General Mills, and MasterCard.

I have a Bachelor of Fine Arts from New York University’s Tisch School of the Arts in Film & Television Production and Psychology and an MBA from The Pennsylvania State University’s Smeal College of Business. While completing my MBA, my wife and I founded and led a social outreach campaign, Blue Out Penn State, in response to the university’s child abuse scandal. The annual event has encouraged over 300,000 people to participate in a grassroots awareness movement and raised over $150,000 for related charities.



Duke Science and Technology – CASE Circle of Excellence Awards – Advertising (Broadcast) – Silver


Meet Rubenstein Scholar Yodit Gebretsadik – CASE Circle of Excellence Awards – Video – Silver


Duke University Gift Planning Marketing Campaign – CASE Circle of Excellence Awards – Bronze


American Council of Gift Annuities – Presenter


American Marketing Association Nonprofit Marketing Conference – Presenter


Educause – Presenter


Beta Gamma Sigma – Inductee


The Pennsylvania State University – Faces of Penn State


Penn State Smeal College of Business – Michael Ryan Phillips Memorial Scholarship Award


Nikon D7000, 41st Creativity Annual Awards – Honorable Mention


Chicco Times Square, Mediapost – Digital Out of Home Award


Golden Grant, Cannes Lions – Cyber Lion – Bronze


Nestlé Born Better, 40th Creativity Annual Awards – Gold


Nestlé Born Better, Pixel Awards – Green – Nominee


Nestlé Born Better, 39th Creativity Annual Awards – Honorable Mention


Nestlé Born Better, Davey Awards – Food & Beverage – Gold


Nestlé Born Better, The FWA – Site of the Day


Betty Crocker “What is Love?”, AdWeek – Ad of the Day


Stuart Shapiro is a unique resource, combining analytic talent with great creative energy – and an important ingredient for any marketer – courage.

Ralph Oliva
Former Executive Director – ISBM/Penn State

Stuart’s gifts include a very strong ability to marry business objectives with best-of-class creative, outstanding strategic and social media skill sets, and a keen eye for the bottom line.

Catherine Patterson
Executive Director, Branded Entertainment and Experiences – VMLY&R

Stuart is a true creative and strategic individual with instincts that are spot on and the unteachable ability to be calm and diplomatic in the face of challenges. Some people are natural producers, Stuart is one.

Kat Kim
Senior Producer – The Walt Disney Company

I am sure that all of the members of our team were happy to discover that Stuart is a bit of a “boy wonder”. There is no doubt that he was instrumental in the success of our performance.

Joey Ly
Global Director of Procurement – Coty

His energy and creativity come forth through his unique ideas. I particularly appreciate his honesty and sincerity towards his work. Given a chance, I would love to work with him again.

Smriti Sharma
Senior Customer Engagement Manager – Caviar