What is Love?

Betty Crocker’s What is Love? was originally created as a Valentine’s Day gift to General Mills, which, at the time, was a new client at McCann Erickson. It involved two days of interviewing children about their notions of love, with Betty Crocker desserts as their reward, and experienced a very successful run on YouTube with very little publicity.

  • Client

    General Mills – Betty Crocker

  • Skills Involved
    • Production
    • Creative direction
    • Casting
    • Editing
  • Awards

    2009 AdWeek – Ad of the Day