Booz Allen: Data Science
Brand Positioning & Content Strategy
Booz Allen has some of the best data scientists in the industry. But they were having trouble selling the power of data science to key business decision makers. Blue State Digital worked with them to understand what makes their approach to data science different and how they can change businesses for the better.
Through extensive stakeholder interviews and other research, I developed a new brand positioning and content strategy. We crafted a new look-and-feel that extended across print, web, conferences, and presentations.