Booz Allen Data Science
Booz Allen has some of the best data scientists in the industry. But, they were having trouble selling the power of data science to key business decision makers. We worked with them to understand what makes their approach to data science different and how they can change businesses for the better.
Through a lengthy stakeholder interview and research process, I developed a new brand positioning and content strategy. We crafted a new look and feel that could extend across print, web, conferences, and presentations.