Chicco Times Square Billboard

Times Square

To help launch Chicco, a prominent European baby brand, in the United States, we realized we first needed to teach its correct pronunciation.  Through the integration of webcams, websites, Times Square billboards, and countless other mediums, Chicco started to become a household name.

In February 2011, the campaign was featured in the New York Times.

Video courtesy of production partner Hush

  • Client

    Chicco

  • Skills Involved
    • Production
    • Project Management
    • Interactive
  • Awards

    2011 Mediapost – Digital Out of Home Award