U.S. Brand Launch

To help launch its prominent European baby brand in the United States, Chicco realized it first needed to teach its correct name pronunciation. They hired my team at McCann Erickson to lead this brand launch. Through the integration of webcams, websites, Times Square billboards, and countless other mediums, Chicco started to become a household name.

In February 2011, the campaign was featured in the New York Times.

Video courtesy of production partner Hush