Rebrand and new website
The Duke Women’s Impact Network was in a bind. It was formed with an important mission: ensuring Duke alumnae have an equal voice in volunteer position of power at the university. While it grew to over 1,500 women, it was having trouble engaging them all and demonstrating how their collective power has a demonstrable impact.
I worked with Duke WIN to revise their brand positioning, messaging, and content strategy to better engage current members and enable them to attract new members. I developed a new website structure, wrote website copy, and envisioned a welcome kit for future members.
Since the new website launched, visits rose 160% versus the same period the prior year.