Betty Crocker

What is Love?

Betty Crocker’s What is Love? was originally created as a Valentine’s Day gift to General Mills, which, at the time, was a new client at McCann Erickson. It involved two days of interviewing children about their notions of love, with Betty Crocker desserts as their reward, and experienced a very successful run on YouTube with very little publicity.


General Mills – Betty Crocker

Skills Involved

  • Production
  • Creative direction
  • Casting
  • Editing


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