What is Love?
Betty Crocker’s What is Love? was originally created as a Valentine’s Day gift to General Mills, which, at the time, was a new client at McCann Erickson. It involved two days of interviewing children about their notions of love, with Betty Crocker desserts as their reward, and experienced a very successful run on YouTube with very little publicity.
Client
General Mills – Betty Crocker
Skills Involved
- Production
- Creative direction
- Casting
- Editing
Awards
AdWeek – Ad of the Day