American Council on Gift Annuities Conference (2018)
One Size Does Not Fit All: How to Brew the Best Marketing Blend for Your Nonprofit
Session Description: Finding the right marketing combination for your organization isn’t always easy. How do you prioritize? How do you know what’s working? Duke’s Gift Planning and Marketing teams asked the same questions when they revamped their marketing program three years ago. They’ll share successes and challenges so you can apply lessons learned and best practices to any type of program.
Presenters: Jeremy Arkin & Stuart Shapiro