Nestlé Waters

Born Better Campaign

For the Nestlé Waters Born Better campaign, McCann Erickson captured beautiful nature photography on location. Next, we brought it to life in an online 3D world that let visitors experience nature at its purest perfection. Subtle informational hints were hidden throughout the landscape to delight users as they explored.

Client

Nestlé Waters

Skills Involved

• Production
• Project management
• 3D
• Quality assurance

Awards

• 40th Creativity Annual Awards – Gold
• Pixel Awards – Green – Nominee
• 39th Creativity Annual Awards – Honorable Mention
• Davey Awards – Food & Beverage – Gold
• The FWA – Site of the Day