RESUME

Brand Builder, Digital Advocate, and Senior Director of Brand and Audience Development at WAMU 88.5

Summary

Executive-level brand strategist, integrated marketing communicator, and project manager with a strong background in positioning, segmentation, consumer insights, and creative brief development. Effectively manages content creation and grassroots community building for digital and traditional media platforms. Supervises teams and client relationships for nonprofits and corporations.

Experience

WAMU 88.5 logo

Senior Director, Branding and Audience Development

WAMU 88.5 · 2023-Present
Washington, DC

Lead branding, marketing, and public relations for WAMU 88.5, Washington, D.C.’s NPR affiliate.

Oversee membership initiatives, including development and execution of fundraising plans using data and content-driven strategies.

Create and execute campaigns across on-air, email, social, print, and other digital channels.

Manage an in-house team of 12 marketing, membership, public relations, social media, events, donor relations, and gift-processing professionals as well as numerous vendor relationships.

Duke "D" logo

Executive Director, Marketing and Communications

Duke University – Alumni Engagement and Development · 2017-2023
Durham, NC

Oversees communications, public affairs, and strategic marketing direction supporting the university’s highest priorities, including the public launch of a science and technology fundraising campaign that raised over $250,000,000 in its first two years.

Supervises a hybrid team responsible for collaborating with internal and external partners to craft marketing plans and represent the needs of 245,000 alumni, donors, and parents.

Defines and leads unified marketing messages for all engagement and fundraising objectives across email, print, social media, and direct response, including a 38% year-over-year increase in Giving Tuesday donors.

Manages relationships with schools, academic units, and alumni programs.

Promoted from Senior Director to Executive Director in 2022.

Blue State logo

Strategy Director

Blue State Digital · 2014-2017
Washington, DC

Shaped digital identities and communications programs by defining organizations’ objectives, audiences, and marketing direction. Clients included the Smithsonian, United Way, and World Wildlife Fund, with work resulting in over $1,150,000 in additional project or retainer agreements.

Developed the strategic framework and creative foundation for Howard University’s alumni giving program, which increased fundraising revenue by 71% year-over-year.

Created an analytics-based peer-to-peer fundraising campaign for the Prostate Cancer Foundation, resulting in a 16% conversion rate of email subscribers into individual fundraisers and an average revenue increase of $1000 per fundraiser.

Promoted from Senior Strategist to Strategy Director in 2016.

Unison logo

Senior Brand Strategist

Unison · 2013-2014
Washington, DC

Managed a department responsible for pitching, planning, and executing brand strategy, creative briefs, and marketing campaigns for clients in commercial, government, and nonprofit sectors.

Led brand relaunch and website redesign teams tasked with achieving client goals and agency growth objectives, including the acquisition of over $200,000 of additional business.

Conceived, wrote, and produced internal media campaigns, which increased website traffic by 75%.

Blue Out Penn State Logo

Founder and Co-Organizer

Blue Out Penn State · 2011-2012
University Park, PA

Motivated over 200,000 people to participate in a multi-year grassroots child abuse awareness movement that raised over $150,000 for related charities.

Managed traditional and social media, which received approximately 18,000 earned media mentions and increased follower reach by 3 users per second. 

Media appearances included NPR Morning EditionESPN Sports CenterTMZ Live, and ABC News.

ISBM logo

MBA Scholar and Team Lead

Institute for the Study of Business Markets · 2011-2013
University Park, PA

Analyzed NPS data to categorize lagging product segments and customers that resulted in potential sales increases of over $1,000,000.

Crafted research-based diesel pricing models and evaluated the natural gas market to shape future purchasing decisions and significantly decrease shipping and production costs.

McCann logo

Creative Content Producer

McCann Erickson · 2008-2011
New York, NY

Produced digital, broadcast, and print advertisements with $1,000,000+ budgets for clients such as Verizon Wireless, Nikon, and MasterCard, garnering numerous awards including a Cannes Lion.

Developed Nikon’s inaugural Wired Magazine iPad campaign, which was selected to be the primary feature inside the magazine’s digital edition.

Gained over 1,000,000 Facebook likes for Kohl’s through the second-highest banner conversion rates in AOL history.

Managed brand positioning, interactive content, press, and logistics for Ride with the 40’s motorcyclists, support staff, and media crew as the campaign traveled through 11 cities in honor of September 11 and Flight 93.

Education

Duke "D" logo

Duke University Leadership Academy

Capstone Project: Recruiting and Retaining Hybrid Workers in a Post-Pandemic Environment

Penn State logo

The Pennsylvania State University

Master of Business Administration in Marketing and Entrepreneurship
Smeal College of Business

MBA Association – VP of Philanthropy
Recipient of the Michael Ryan Phillips Scholarship

NYU logo

New York University

Bachelor of Fine Arts in Film and Television Production and Psychology
Tisch School of the Arts

Recipient of the Martin Scorsese Young Filmmakers Scholarship
University Honors Scholar