I uncover the audience insights that shape digital programs and develop the strategic plans to meet their goals. During my tenure at Blue State Digital, I have worked with a variety of clients including World Wildlife Fund, Booz Allen Hamilton, the Smithsonian, and The Ohio State University. Prior to Blue State Digital, I worked as an Integrated Producer for McCann Erickson, creating award-winning campaigns for heavy-hitting brands including Verizon Wireless, Nikon, General Mills, and MasterCard.
I have a Bachelor of Fine Arts from New York University’s Tisch School of the Arts in Film & Television Production and Psychology and an MBA from The Pennsylvania State University’s Smeal College of Business. While completing my MBA, my wife and I founded and led a social outreach campaign, Blue Out Penn State, in response to the university’s child abuse scandal. The annual event has encouraged over 300,000 people to participate in a grassroots awareness movement and raised over $150,000 for related charities so far.