Golden Grant
The Golden Grant was a fun and tasty campaign for Golden Grahams created in partnership with McCann Erickson. It was aimed at twenty somethings who were looking for a job – and a snack. We used animated tweets from real users to show how Golden Grahams can brighten up the day. In addition, Golden Grahams ran a related sweepstakes and a syndication program driving more traffic back to their site.
We gave away lots of prizes and updated the site regularly, so there was always something new and exciting to see.
Client
General Mills – Golden Grahams
Skills Involved
- Production
- Project management
- Casting
- Creative direction
- Quality assurance
Awards
Cannes Lions – Cyber Lion – Bronze