Rebrand & New Website
The Duke Women’s Impact Network was in a bind. It was formed with an important mission: ensuring Duke alumnae have an equal voice in volunteer leadership positions at the university. While it grew to over 1,500 women, it was having trouble engaging its constituents and demonstrating their collective power.
I worked with Duke WIN to revise their brand positioning, messaging, and content strategy to better engage current members and enable them to attract new members.
I managed the revision of their website, refreshed copy, a welcome kit for members, and an increased social media presence, resulting in a 160% growth in repeat visitors to the site. These efforts attracted new members, increased engagement among existing members, and helped Duke alumnae start to reach equality in volunteer positions of power.
Duke Women’s Impact Network
- Stakeholder interviews