Giving to Duke Rebrand

Website Before & After

Brand Relaunch & Integrated Strategy

After raising $3.25 billion in seven years through the Duke Forward campaign, we didn’t want to lose steam. The university needed to keep the giving spirit alive and show how every gift makes a difference, regardless of timing. That’s why we revamped Giving to Duke, our non-campaign platform for all things philanthropy at Duke.

I led the makeover of Giving to Duke’s look and feel, making it more vibrant, engaging, and inspiring. I also created new ways to tell stories of impact across multiple channels, from print to web to social to email. Whether you’re a loyal donor or a curious newcomer, you’ll find something that moves you at Giving to Duke.

Skills Involved

  • Branding
  • Strategy
  • Positioning
  • Communications
  • Storytelling