Back in 2010, lululemon was a fledgling retail chain whose popularity had spread solely through word of mouth. Wishing to take their brand farther without losing their core image, they partnered with my team at McCann Erickson to create the lululemon lovers app as a way for brand evangelists to unite and take their store away from home.
From basic features such as store locators and clothing galleries to more complex areas for personal goals, the lululemon lovers app became your store in your pocket.
- Creative direction
- Digital strategy
- Brand strategy